Optimization of K–12 Christian School Enrollment Factors: A Delphi Study

Daniel A Eldridge, Tennessee State University


Those who operate Christian schools generally view Christian education as a ministry. If a Christian school is to survive for any length of time, however, it must also be operated using sound business principles. Market orientation theory posits that knowing and being responsive to the product or service demands of a target market results in a business’s increased profitability (or longevity in the case of a nonprofit). Harsh’s previously identified 12 factors of enrollment represent factors that are considered very important to families who either currently have children enrolled in a Christian school, are considering enrollment, or have considered it and elected not to enroll. By implementing or maximizing these 12 enrollment factors, and thus showing responsiveness to target market demand, schools should realize increased enrollment. Using the Delphi method, this study queried heads of schools across the state of Tennessee, resulting in consensus strategies to implement and maximize each of the 12 factors.

Subject Area

Education|Religious education|Marketing|Educational leadership

Recommended Citation

Daniel A Eldridge, "Optimization of K–12 Christian School Enrollment Factors: A Delphi Study" (2023). ETD Collection for Tennessee State University. Paper AAI30687458.