Influence of Interracial Couple Vlogs on Black Women’s Attitudes Toward Interracial Dating
Black women have historically been less likely to seek romantic partnerships outside of their race since they were made legal in the United States in 1967 with the ruling of Loving vs. Virginia. Despite this low number, interracial couple vlogs with Black women and men of other races have risen in popularity on social media. The influence of vloggers on viewer’s decision making has been previously explored, but less focus has been placed on understanding how learning about how other’s date influences a consumer’s dating attitudes. This study examined 74 Black women’s opinions on interracial after watching vlogs on YouTube featuring couples of different races. To explore the role of the centrality aspect of racial identity on interracial dating attitudes, participants also completed a racial identity measure. As hypothesized, respondents reported more positive attitudes toward interracial dating after exposure to couples’ vlogs across every group. However, centrality was not found to significantly influence participants openness to date outside of their race.
Morgan Allison Swain-Sears,
"Influence of Interracial Couple Vlogs on Black Women’s Attitudes Toward Interracial Dating"
ETD Collection for Tennessee State University.