Exploring Donor Motivation at a Southern HBCU: Turning Strong Sentiment into Strong Financial Support
Abstract
This study sought to find statistical evidence that could assist educational leaders of HBCUs to better understand the motivation of their donors in an effort to better procure resources to advance their historic missions by exploring the alumni-giving decision model (Beamon, 2017; Sun, Hoffman, & Grady, 2007) at a particular southern HBCU. This quantitative correlational study formulated four research questions: Was there a significant correlation between the student experience and the alumni experience? Was there a significant correlation between student experience and alumni engagement? Was there a significant correlation between alumni experience and alumni engagement? and What do alumni state is the most influential component of the theory in their decision to give? To this end, this study found significant correlations between student experience and alumni experience, student experience and alumni engagement, and alumni experience and alumni engagement. In addition, alumni identified that the student experience was the most influential factor in their decision to give.
Subject Area
Higher Education Administration
Recommended Citation
Napoleon Harris,
"Exploring Donor Motivation at a Southern HBCU: Turning Strong Sentiment into Strong Financial Support"
(2020).
ETD Collection for Tennessee State University.
Paper AAI28090555.
https://digitalscholarship.tnstate.edu/dissertations/AAI28090555