Finding the value in the vault: An examination of Tennessee FFA members' values in the Tennessee State FFA Convention Media Vault

Beverley A Flatt, Tennessee State University

Abstract

Agricultural communications outlets are a disappearing form of media. Although the need for agricultural communications outlets is in demand, no research has been conducted on FFA members' intent to adopt innovative agricultural communications outlets. The purpose of this qualitative research study was to identify the value and involvement Tennessee FFA members have in the Tennessee FFA media vault. This measurement instrument used include Kahle's List of Values, Ziachkowsky's Personal Involvement Inventory, and Eastlick and Lotz Intent to Adopt Scale. These results were then correlated to determine if significant relationships existed between the variables. Results of the data indicated that strong positive relationships existed between many of the factors measured and that there are significant differences in variables depending on the grade level cohort to which the respondent belongs. The implications for the Tennessee State FFA Convention Media Vault were discussed. ^

Subject Area

Education, Agricultural|Sociology, Organizational

Recommended Citation

Beverley A Flatt, "Finding the value in the vault: An examination of Tennessee FFA members' values in the Tennessee State FFA Convention Media Vault" (2014). ETD Collection for Tennessee State University. Paper AAI1584214.
http://digitalscholarship.tnstate.edu/dissertations/AAI1584214

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